A CULTURAL MOVEMENT: WHAT IS THE MATRIX?

A pillar of late 90s pop culture and the era’s unique approach to design and fashion..

The Matrix is known for its emerald-tinted, cyber-punk, soft-club, industrial-dystopian aesthetic. A pillar of late 90s pop culture and the era’s unique approach to design and fashion — the first film, in particular, helped set the blueprint for countless movies and subversive adverts that would soon follow.